Field Crops
Large-scale field crops supporting food production and livestock feed manufacturing.
MaizeSunflowersPotatoesDry Beans
— Featured Project
Vryheid Crop
Farming Division
Vryheid · KwaZulu-Natal · South Africa
A flagship farming operation of Prime Harvest Agriculture — focused on large-scale commercial crop production and integrated agricultural value-chain development.
● Executive Overview
A diversified, integrated agricultural enterprise.
Strategically located in the fertile agricultural region of Vryheid, KwaZulu-Natal, the division combines field crops, vegetables, fruit orchards, and nut production to support food security, create sustainable employment, supply raw materials to affiliated businesses, and generate long-term value for shareholders.
By leveraging modern farming technologies, sustainable agricultural practices, and efficient land utilization, the division is positioned to become one of South Africa's leading diversified agricultural enterprises.
— Strategic Objectives
- Strengthen national and regional food security.
- Create sustainable employment opportunities.
- Support agricultural industrialization.
- Supply raw materials to integrated Prime Harvest businesses.
- Generate long-term shareholder value.
- Contribute to economic growth and community development.
- Promote sustainable farming and environmental stewardship.
— Core Agricultural Operations —
Four Integrated Production Pillars
Vegetables
Fresh produce supplying retail markets and food processing operations across South Africa.
TomatoesCabbageSpinachOnionsGreen PeppersButternutPumpkins
Orchards
High-value fruit production for domestic and international export markets.
AvocadosMangoesOrangesLemons
Macadamia Nuts
Premium macadamia production accessing local and international markets and strengthening export revenue.
Macadamia
— Competitive Advantages —
Agricultural strengths that drive long-term value.
Vryheid's natural endowment combined with vertical integration and diversification creates a resilient, scalable agricultural platform.
- Fertile agricultural soils and favorable climatic conditions.
- Access to domestic and international markets.
- Diversified crop portfolio that reduces production and market risk.
- Vertical integration with downstream processing businesses.
- Potential for year-round production across crop categories.
- Significant scalability for future expansion.
- Strong export potential through fruit and nut production.
— Integrated Value Chain Strategy
From Vryheid soil to every Prime Harvest business.
Vertically Integrated Supply
Maize
- National Milling Corporation — maize meal
- PrimeStock Livestock — feed manufacturing
Sunflowers
- SunGold Oils — sunflower oil processing & packaging
- PrimeStock Livestock — sunflower meal feed
Potatoes
- Heritage Foods Processing — processed food products
- National retail & wholesale markets
Vegetables
- Heritage Foods Processing — canned, frozen & value-added products
- Fresh produce markets
- Retail chains & wholesalers
Avocados
- Local fresh produce markets
- Export markets
- Heritage Foods — value-added avocado products
Macadamia
- Domestic markets
- International export markets
- In-group food manufacturers
Citrus (Oranges & Lemons)
- Fresh fruit markets
- Juice and beverage manufacturers
- Heritage Foods — concentrates & fruit products
Mangoes
- Fresh fruit markets
- Juice processors
- Dried fruit manufacturers
- Value-added food processing
— Economic & Social Impact —
Growth that reaches beyond the farm gate.
Employment
Permanent and seasonal jobs across farming and processing operations.
Rural Development
Support for rural economies, infrastructure and local supplier networks.
Food Availability
Enhanced food affordability and resilience across the region.
Skills Development
Agricultural training and entrepreneurship participation.
Export Earnings
Increased foreign-currency earnings through fruit and nut exports.
Supplier Networks
Strengthened local supply chains feeding integrated businesses.
— Product Portfolio —
A diversified crop farming business supplying South Africa.
Prime Harvest Agriculture produces staple foods, grains, vegetables and fresh produce for retail, wholesale, food processing and export markets across South Africa.
Grain Crops
- Maize
- Wheat
- Sorghum
- Soybeans
- Sunflower
- Dry Beans
Vegetables
- Potatoes
- Tomatoes
- Onions
- Cabbage
- Carrots
- Beetroot
- Spinach
- Green Peppers
- Butternut
- Pumpkin
- Sweet Potatoes
Fruit
- Oranges
- Lemons
- Avocados
- Bananas
- Mangoes
- Apples
- Pears
- Grapes
Fresh Herbs
- Coriander
- Parsley
- Mint
- Rosemary
- Thyme
Animal Feed Crops
- Lucerne (Alfalfa)
- Silage Maize
- Hay
- Fodder Crops
Seed Products
- Maize Seed
- Wheat Seed
- Sunflower Seed
- Vegetable Seeds
Pack Sizes
- Fresh Produce Packs
- 5 kg Bags
- 10 kg Bags
- 25 kg Bags
- Bulk Supply
Customers
- Supermarkets
- Fresh Produce Markets
- Wholesalers
- Food Processing Companies
- Restaurants
- Hotels
- Export Markets
— Integrated EquityHub Value Chain —
Primary supplier of fresh agricultural produce within the EquityHub group.
Prime Harvest Agriculture provides raw materials to sister companies across the EquityHub Partners group — creating an integrated agricultural value chain from field to finished product.
SunGold Oils
Sunflower seed
Continental Flour Mills
Wheat
National Milling Corporation
Maize
Genesis Hatcheries & Summit Poultry
Animal feed crops
Prime Stock Livestock
Fodder and grazing crops
— Long-Term Vision —
A fully integrated agricultural enterprise serving as the foundation of the Prime Harvest Agriculture value chain — from field crops to global export markets.
Through field crops, vegetables, fruits and nuts, the division supports milling, edible oil manufacturing, livestock feed production, food processing, fresh produce distribution and export markets — delivering food security, employment creation and lasting prosperity for communities, partners and shareholders across South Africa and beyond.